Which is the best CRM software for small business?

Small businesses often have modest budgets and few employees. Therefore, the selection of CRM software needs to be careful to avoid waste. Today, there are many different CRM software providers in the market. This will make it difficult for users to choose. This article will point out the 3 most effective and suitable software for small businesses. Please follow the content below for more detailed information.


Nimble is a CRM software for the exploitation of social networking tools. Like Insight, Nimble is easy to set up and use. Nimble brings together all your social media accounts into one unified contact list. The goal is to help your organization organize sales and business strategies across multiple platforms. Besides, it also helps you get the most out of your social networks.

Nimble helps you always put potential customers as the most important and cannot ignore marketing and customer care. This allows employees to maintain close relationships with their customers.

The downside of Nimble is that it’s not as powerful as Insightly with sales tracking features. Also, as Insightly, Nimble doesn’t have Zohor’s advanced reporting functionality.

The low cost of about $12 to $15 per user per month is still quite high compared to shop owners, SME owners.


Insightly is flexible software, very easy to use, and it offers most of the features small business owners need. At $12 a month per user, it’s also one of the least expensive pieces of software.

 Insight is easy to install within minutes; you won’t need an IT staff to set it up. Insight provides all sales and business management processes. You can email and schedule appointments with prospects, track the progress of sales opportunities, and forecast earnings.

Limitations of Insightly:

It’s not like Nimble can help you harness your social networks for business. You cannot customize layouts, data entry rules, or workflows, and with Zoho, SugarCRM, or Salesforce software. No marketing automation tools like you’ll find in Hubspot or Hatchbuck.

Most of the time, when there is a need for CRM software, small businesses don’t need advanced features. Small businesses only need one tool to manage sales tracking and allocate tasks between departments. Insightly addresses these basic needs perfectly.

Zoho CRM

Zoho CRM is a custom CRM software. Compared to Insight, Zoho CRM takes longer to install and learn. But with Zoho you’ll find features that other CRMs don’t: Manage customer service, invoicing, tracking website visits…

 Zoho’s powerful automation tools also allow you to delegate tasks to different employees in different locations. You can make an appointment, schedule an appointment, the software contract will notify you when there is an appointment… The downside of all the great features is that you will have a hard time learning and applying the best. Also, at $20 for the “Standard” version and $35 for the “enterprise” version, Zoho costs more than Insightly and Nimble. On the other hand, Zoho is cheaper than Salesforce, the CRM software that offers a lot of automation tools and add-ons. Salesforce’s cost for the Enterprise edition is $125 a month compared to $35 a month for Zoho.

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